– The seamless, “lights-out” integration between the Surefire CRM and Mortgage Advertising Engine and the Empower mortgage origination system (LOS) is designed To assist mortgage lfinishers create a buyer-for-life expertise
– The mixing assists all these involved Inside the transaction To converse mortgage standing and share replaces; it additionally permits mortgage officers To merely replace debtors about lacking paperwork And information, As properly as To current subsequent steps
– After the mortgage closes, Surefire engages with debtors by sfinishing award-revenueable content material about house-associated information to create a stronger connection for retention, referrals or fullly different new enterprise
JACKSONVILLE, Fla., Feb. 2, 2022 /PRNewswire/ — Right now, Black Knight, Inc. (NYSE:BKI) introduced that Surefire, Black Knight’s enterprise-main buyer relationship administration (CRM) and marketing automation Computer software, has been seamlessly constructed-in with its Empower LOS, an finish-to-finish mortgage origination platform. This “lights-out” integration will supply greater assist for mortgage lfinishers to power retail, completesale and direct-to-shopper channels by way of the mortgage software course of and past.
Acknowledged for its extremely effective marketing automation and mortgage-particular inventive content material, Surefire now works Alongside facet Empower mannequin 9.2 to drive lead administration, software nurturing, and buyer-for-life expertises—based mostly on the lfinisher’s pre-outlined configurations. As mortgages are Arrange within Empower and Bear the mortgage software course of, The information is mechanically shared with the Surefire Computer software To revenue from the platform’s unparalleled marketing capabilities. This seamless integration between The two platforms is designed To maintain the borrower engaged all by way of the fullly different milestones to create a buyer-for-life expertise.
Surefire permits fullly different particular persons …….
Source: https://finance.yahoo.com/news/black-knights-surefire-crm-mortgage-140000353.html